The Launch: CrucialClicks Client Center
As you may recall, last quarter we informed you that our CrucialClicks Client Center enhancement was under development. It's our pleasure to announce that the updated CrucialClicks Client Center has been launched and is available for your use today. Features include:
Please let us know if you'd like a guided tour of the new CrucialClicks Client Center, or if you have any questions.
Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done"
Google - and Matt Cutts, in particular - has made a number of statements about guest blogging over the past year as the tactic has grown as a link building tactic.
None of those statements are as clear as the one Cutts wrote today on his personal blog:
"Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company."
The Plus in Google Plus? It's Mostly for Google
Google Plus, the company's social network, is like a ghost town. Want to see your old roommate's baby or post your vacation status? Chances are, you'll use Facebook instead.
But Google isn't worried. Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google's future - a lens that allows the company to peer more broadly into people's digital life, and to gather an ever-richer trove of the personal information that advertisers covet. Some analysts even say that Google understands more about people's social activity than Facebook does.
Thousands Of Hotel Listings Were Hijacked In Google+ Local
Thousands of hotels listed within Google+ Local appear to have had links leading to their official sites "hijacked" and replaced with ones leading to third-party booking services. Google+ Local listings are what Google depends on to provide results in Google Maps or Google Search, when people look for local businesses.
Indoor Google Maps: where does it work best?
If you weren't aware, Google does indoor maps. If you were aware, you may not have known of the extent of the buildings that have been mapped already. You can view a list of over 10,000 buildings that have been mapped, here.
Users can upload their own building plans, as long as the building in question is public and there's no problem with copyright or secrecy.
Google's Keyword Encryption Coming to PPC Data Near You
These past six months, Google's been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a "pay-to-play" model for keyword data ... which didn't seem to be very Googly.
Recent developments, however, suggest that they'll soon become much less hypocritical. According to sources at Search Engine Land and Ghergich & Co, Google's going to start encrypting AdWords keyword data for third-party platforms -- though Google did not confirm these reports. This means soon, you'll see "Not Provided" creeping into your third-party PPC analytics (which will most likely include Google Analytics). Google AdWords reports should remain unaffected. Obviously, if you're running paid campaigns with other search engines, those'll still come through to your analytics -- this is just limited to Google AdWords.
Yahoo Search Goes Secure, Taking Referrer Data - An Indicator Of Yahoo's Popularity - With It
By default, searches on Yahoo.com are now done through a secure server. That means more protection for searchers but less data for search marketers about how they are receiving traffic. Most visits from Yahoo done via search will appear as if someone came to a site directly. As a result, Yahoo's apparent popularity as a traffic driving source will appear to plunge. Yahoo also has left a loophole to keep sending search data to advertisers.
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New Hire - Karina Tama
Karina Tama joined the CrucialClicks.com team as Social Media Manager in 2014. Karina joins the team with extensive experience working with Internet Marketing and Social Media. She has past experience working for the Insurance, Real Estate, Energy, Cigar, Luxury Yachts, and Natural Vitamin industries, just to name some.
Karina holds a Bachelor's Degree in International Business with a Major in Marketing, and she also holds an Import Export Management Certification. Karina has also attended the Zhejiang University, one of the top five schools in China.
Karina is skilled in Social Media Marketing, Marketing Analysis, Web Design, SEO, and PPC. Karina understands Business Trends and Forecast. She is also proficient using Photoshop, Illustrator, and WordPress. Karina plans to expand her portfolio with a Master's Degree in Online Marketing.Karina is bilingual, able to fluently speak both English and Spanish. This, in addition to her other skills, makes her a valuable member of the CrucialClicks.com team. Being able to comfortably communicate with the Hispanic population is very important as it's a population that has been growing in the United States.
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